Richenna products target woman audience, therefore the online store selling these beauty care products we developed for this company just had to be stylish. That’s exactly how we conceived the Richenna.ru project and what it finally became. Airy design, intuitive product showcase, easy-to-use shopping cart are among its central attributes. And from the inner side the project features automatic synchronization with the ERP, intrinsic support for multiple payment systems and a flexible discount management system. We made the online store equally easy to navigate from a desktop PC or laptop as well as from a smartphone or a tablet. Scrolling through the catalog, adding products to the cart and placing an order are easy and effortless regardless of the platform or device. Working on the project, we made search engine optimization of the website, implemented friendly URLs and developed individual landing pages for long tail keywords to make this store as easy to Google as to shop there.