About SMART PROSPECTIVE Smart Prospective is a solution for real-time display advertising campaigns. This platform captures and transforms your physical store traffic. Its goal is to help spread the targeted message at the right time and measure its impact. Users enjoy remote display control and AI-powered ad targeting Sector: Advertising, Marketing Audience: Retailers, Advertisers Lead designer: Mariya Symonenko UX Designer: Nina Kuznetsova UI Designer: Yevheniia Odnopozova Discipline: Interface, Web design Challenge When we started working on the case, we identified several issues that had to be tackled. The AI-powered targeting demanded an improved UX and UI design to help users conveniently work with ads and use the platform with confidence User Goals Manage and schedule your online impressions with a centralized platform; Accurately identify customers and potential customers who visit your stores; 2Adapt real-time content through AI for shoppers in your stores. Ad targeting in sync with weather The platform presents an opportunity to launch custom ads in accordance with weather and climate conditions outside. Users can also choose the ad frequency. Targeting based on weather conditions Targeting based on the climate situation Choose your ad frequency Result Smart Prospective obtained a new and improved UX/UI design that helped boost retention and create a better onboarding experience for new clients.