About Boattafair is a Swiss boat rental company in the premium segment that organizes luxury boating holiday trips. The company strives to give individuals and families the best trip experience on a yacht charter. Boataffair was featured in Forbes Magazine in 2019 as 'The yacht experience company' and has won the prestigious award 'Best Luxury Yacht Charters Europe 2019' by Luxury Lifestyle Awards. Challenge The main challenge was to create a high-end market place and make an excellent user experience for clients. The previous UX/UI design on the Boataffair marketplace website was not up to standard and limited users in getting all the information they needed. First impressions play a great role in the luxury services segment. Solution 1 Marketplace Site Development Our team redesigned the website with the goal of creating a user-friendly marketplace that gives users a convenient overview of all the experiences and boats available. From destination pages to the Register page, the website became simple to navigate and retained a stunning visual attractiveness. Improved User Experience The search, page transitions, and booking options became easy to use, smooth and obvious. Main Page We implemented a global filter on the main page for convenience of our targeted audience. Right when users first visit the website, they immediately see an opportunity to search for a location they may be interested in.| Browse Yachts We designed page with the attractive list of available yachts. Moreover, we implemented the convenient but complex filters in order to achieve the smooth user experience: Detailed Yacht Page Both the boat experience and boat information pages present detailed information with description, prices, images and convenient booking form. Convenient Booking The booking is simplified — users can select the most important details and send the request in under a minute. Adaptive Mobile Version As more users prefer to access websites via mobile devices, it was important to adapt the marketplace to a convenient mobile version that was equally efficient. Marketing Materials Design Our team also prepared marketing materials, printed and online, with the focus on stunning visuals that would help attract new customers and reflect the company’s mission. esults The Boataffair marketplace website acquired the functionality and the brand look that it needed to attract and retain its luxury segment target audience.