About Hotel Dev Vilas Welcome to Dev Vilas, your abode during your visit to Ranthambhore National Park .The inspiration behind this venture is my mother Dev Kumari, to honor the strength and confidence instilled in me by her, the building is named Dev Vilas that means, “Abode of Dev”. Dev Vilas with its individually decorated 21 Suites (14 Double/ 5 Twins/2 Superior Suites), is the artistic Conception of Ms. Jane Emison of Minneapolis, USA. All materials and craftspeople have been sourced locally, thus ensuring the participation and benefit of the local talent. Objective Hotel Dev Vilas was in dire need of an upgrade. Built on a primitive, custom CMS with a dated user interface template, the site was incredibly difficult for our digital marketing team to optimise and improve conversions through the site. That’s the objective, after all – to increase the number of bookings that were made through the site from the booking form and the telephone number. We pitched the idea of overhauling the entire design and improving the user experience by creating a modern, responsive design with a greatly simplified site architecture and user flow based on hard data from the existing site. Task We knew that we needed to take a radical approach to the design in order to bring the website up to date, but we couldn’t alienate the user base for a business which is so reliant on their website. We looked very closely at the old site’s data gathered from Google Analytics to determine the best approach for the re-design. From this starting point, we could begin to map out a new user journey and sketch out conversion-sensitive aspects of the interface such as forms. Using tools such as Hotjar, we could analyse user behaviour down to each individual user’s interactions with the site, which helped us make intelligent decisions on how to convert users quicker.