The Challenge The goal behind MedUNIQA was to connect people with minor health complaints with doctors in an easy and fast way, without leaving the house. It also serves as a replacement to the existing plastic insurance card clients had to present when using healthcare services. The app would serve both existing UNIQA Bulgaria clients with a health insurance package, as well as uninsured clients through one-off paid consultations. Seeing the ease and speed of the solution first-hand would be a great marketing mechanism to attract new insurance clients. It would also solidify UNIQA Bulgaria’s position as a leading service provider and innovator. The goals were ambitious and what made the project even more challenging was the inherent complexity. Managing a user’s health information requires great responsibility and we needed to ensure that the provided technical solution is not just slick and easy to use, but also secure and private. On top of that, the new application would serve purposes related to many different departments. It’s not just a tool for existing insurance clients. It’s also a marketing tool for new user acquisition and a sales tool that differentiates UNIQA Bulgaria’s offering from other insurance vendors on the market. To that end, there were many business requirements to take into account. The Solution Since health services should be accessible to all users regardless of their device operating system, we built MedUNIQA as a Progressive Web App. This meant a user can have the look and feel of a real native app, but we could also have better-optimized dev and release cycles in terms of effort and cost. The results Seven months in, 40% of virtual insurance card users already registered with the mobile app and have used it. This great adoption numbers show that such a solution was wanted for users. What’s more, soon after the app was released, close to 1 000 registrations came from users who are still not UNIQA Bulgaria health insurance clients. This validates the assumption that the e-health app can serve as a customer acquisition channel, too. This last point is confirmed by the sales team, as well. They already include extensive information about the app’s capabilities in new client pitches and see heightened interest in MedUNIQA.