THE PROJECT DüzyIOD is a video player solution that allows to sell, search and buy products while watching the video. This solution is a transactional video platform that conveniently combines content with commerce to create an immersive shoppable experience. OUR TASK The concept of the Duzy platform was to take online shopping to the next level. To create the whole platform from scratch we first needed to define what value it brought to the customers. To buy something online is no fresh news, but to have the ability to purchase a thing you like directly from the video while watching it - this is something extraordinary. Our main task was to create a platform that provided: Real-time eCommerce experience while watching the video A simple selling tool based on “what you see is what you get” Full analytics for the retailers to see how the sales are going through the platform Connecting retailers online stores to the platform to provide a wider outreach Create options to embed the shoppable video on other online resources Sell right through the video, no “visit my store” or “add to cart” CTAs