For several years, the Black Red White Group have been using our technology solutions for online sales. The project is constantly evolving with new functionalities and solutions. The custom designed service plays an important role in building image and brand awareness, and constitutes an additional distribution channel. The service has many functionalities dedicated for retail customers. It presents extensive product cards enabling the ability to check for details such as fronts, bodies or table-top colour, as well as key features like assembly instructions, users' reviews or related products and the published content is enhanced by the inclusion of YouTube videos. We have completed a series of works to improve the usability of the service and optimised it for search engine positioning.