John Deere is a system developed for John Deere Serbia and consists of 3 main parts. The 1st part is an Android application whose main purpose is to help farmers report any kind of malfunction of their tractors, harvesters etc. With only 2 clicks, farmers are able to contact their JD service whose operators have all the information about their product. Moreover, the app helps operators to be directed to the farmers only in their region whilst in the recent past, they could be referred to any farmer anywhere in Serbia. The app sends notifications to the service in charge for a specific region so they can respond to farmers’ problems instantly; it also notifies farmers about the events regarding agriculture, machinery and new products from John Deere which many farmers found very useful for their business. The 2nd part is related to the Service application which helps John Deere’s management to monitor all malfunctions of their machines and to get feedback regarding the same. Service app keeps track of the problems reported, can recognize which type of machines have identical failures, what are complains about and thus improve and report to the production management. The design was developed by Zesium, both graphical (colors, icons, etc) and functional (UX, screens, buttons, etc). It was adjusted to be easy to use but at the same time, inventive and modern. JD application was a complex development process which involved both farmers and the internal part of John Deere.